When you use your smartphone or other portable devices about 7 years ago, you will find that the websites that you come across are not optimized for smaller screens. Because Google ranks websites higher when they also optimize content for mobile devices (through their mobile-first initiative), a lot of website owners feel the need to adhere to the new SEO standard.

That is why there are many businesses and other website owners who ask web design services to employ the new responsive web design.

For people who do not know, Responsive Web Design is just a protocol that ensures any website content can be optimally viewed no matter what device a person is using to access that particular content.

Now that you know what it is and since the feature has been widely implemented, how can you further improve the experience of the users? Today, I am going to talk about some best responsive web design practices that you can use in 2018.


  • Smart Typography


Now, given that devices nowadays now have different screen sizes, it is important for the web designer to make use of typefaces that will provide the best possible reading experience to the end user.

For instance, you might be able to use the Helvetica font, size 24 as a Header tag on the website without any problems, but seeing that on a mobile device might not be the best option.

Or perhaps, you’re using Arial and the size of it is set to 12, this might provide the best viewing experience on a mobile device, but it can be hardly seen on the desktop version.

Just make sure that whatever device you have in mind, that you make use of a suitable typeface that will make everything readable.


  • Micro Interactions


What constitute micro interactions? Well, the best possible example of this is the Facebook “react” feature that allows you to react to certain posts and content by using an emoji to depict how you feel about it.

Micro interactions are going to be the next big thing for a couple of years due to the fact that the feature looks really cool and it is one of the best ways that users can express how they feel about a particular something on your website.


  • Vibrant Colors Making a Comeback!


Since Google released their Material Design- a design language that mainly focuses on providing a much “flatter” appearance- is making huge waves in the web design industry.

This is because the design itself allows for more colors to punch through, making it more desirable to look at.

For a time, we are accustomed to using darker colors because the design language is still quite simple back in the day.

However, vibrant colors are making a huge comeback thanks to the introduction and prevalence of the new material design language.


  • A Mobile App is NOT the Same as a Mobile Website


Now, it may seem that there are parallels between a mobile app and a mobile website, but their differences are actually quite broad that you can never think of them to be the same thing.

It is important for the web designer to know that a mobile app is quite different from the mobile version of the website.